not very often that CTCR gets reviewed. Usually,
we are the ones doing the reviewing. CTCR exists
to provide reviews of futures related products as well as provide
the track records of key commodity advisory services and informational
was therefore very interesting to see the review of our website
from Dow Jones. You can read it yourself at their website.
CTCRhas been around for
almost 14 years and has become a well respected part of the
futures community. Our website has been around since the middle
of 1996. We started with just a little information on the site
and have been adding to it over the months. Dow Jones reviewed
the site about a month ago.
On a scale of 10, they
gave us an 8 for each of their four categories: Content, Speed,
Navigation, and Design. Our favorite comments that they made
were: "We like the sassy attitude of this site..." Another favorite:
"This site isn't afraid of offending anyone."
The only real criticism
was that we were "stingy" with the material on the site. They
thought we could give away more material and still attract new
subscribers to the magazine. We don't know if this is true.
We debate it all the time. We don't sell ads in CTCR
so our only revenue is the support we get from our members.
Our mission is to provide the best information to the futures
industry to both save and make money. We would therefore like
to put more information out to the public. But we are obviously
treading a fineline between our desire to give the most amount
of information to the most number of people and the very real
problem of supporting the expensive infrastructure to provide
this unique service.
Our solution has been to
provide a subset of the reviews
and the track recordsand
to not print any of the indepth interviews. On the other hand,
we are really printing just about all of the educational
on the web.
What do you think? Could
we put more on the web and still attract members? Should we
sell advertising on the web site? We have considered this but
only if we sold it to people that we would never review, such
as brokerage houses.
All-in-all, we were pleased
with the review. It was interesting to see ourselves from the
perspective of such a respected source as Dow Jones. We don't
really disagree with the reviewer's comments.
1996-2004 by CTCR, Inc.